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स्पोर्ट्स: Dream11 becomes Indian cricket team is lead sponsor, replacing Byjus
The Board of Control for Cricket in India (BCCI) has on July 1 announced fantasy sports major Dream11 as the lead sponsor for Team India for the period of three years, replacing edtech giant Byju's.
Following this, Dream11 will be seen on Team India jerseys starting from the Test series against the West Indies, which will be the team’s first assignment in the ICC World Test Championship 2023-25 cycle, BCCI said in a statement.
The company has bagged these rights in a deal pegged at Rs 358 crore, which was much lesser than what Byju's paid, according to media reports.
Byju's was paying Rs 5.5 crore for every bilateral fixture and the value dropped to Rs 1.7 crore for an ICC game because of the positioning of the logo. Byju's had agreed to pay an overall $55 million, according to reports.
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